Turn Competitor Gaps Into a 90-Day Content Roadmap

Why competitive analysis often stalls

Teams gather competitor insights, export a PDF, and move on. The missing piece is translation:

How do you convert insights into publishing priorities with deadlines and owners?

Step 1: Build a prompt opportunity map

For each high-intent prompt, score:

• your current position,
• competitor position,
• answer quality gap,
• business value.

This creates an opportunity map that focuses effort where upside is highest.

Step 2: Group opportunities into content themes

Typical high-impact clusters:

• category education,
• alternatives and comparisons,
• implementation and onboarding,
• pricing and ROI confidence.

Map every prompt to one theme and one target page.

Step 3: Use a 3-tier backlog

Create a content backlog with three tiers:

1. Tier A - direct pipeline influence, publish first.
2. Tier B - strategic support pages, publish second.
3. Tier C - long-tail opportunities, batch later.

This keeps momentum and prevents backlog bloat.

Step 4: Add publishing quality gates

Before publishing, check:

• Is positioning clear in the first screen?
• Are claims supported with examples or references?
• Does schema communicate page purpose and entity context?

Quality gates reduce rework and improve recommendation stability.

Step 5: Close the loop every 2 weeks

Review:

• movement by prompt cluster,
• pages with strongest deltas,
• gaps where competitors still dominate.

Then adjust the roadmap based on evidence, not opinions.

Final note

Competitive intelligence only creates value when it changes execution. Turn insights into a calendar, ship consistently, and measure every cycle.