Agency Playbook: Packaging AI Visibility as a High-Margin Service
How agencies can productize AI visibility into retainers clients understand and renew.
By Miles Chen - Agency Growth Partner
In this article
Why agencies have a timing advantage
Most brands know AI assistants matter, but few have internal systems to manage visibility. Agencies can win by turning uncertainty into a repeatable managed service.
Offer design: three simple packages
1) Baseline package
- Prompt mapping
- Visibility benchmark
- 30-day action list
2) Growth package
- Monthly testing cycles
- Content and schema execution
- Competitor gap reports
3) Scale package
- Multi-brand management
- Executive reporting
- White-label client portal
Clear packaging shortens sales cycles and reduces custom-scoping overhead.
Pricing principles
Avoid billing by hours only. Price around value drivers:
- number of brands,
- prompt volume,
- strategic involvement level.
This aligns your margin with outcomes and makes renewals easier.
Delivery cadence clients trust
Use a fixed rhythm:
- Weekly: tactical progress updates.
- Bi-weekly: test outcomes and iteration plan.
- Monthly: leadership report with next priorities.
Predictable communication increases retention as much as performance.
KPIs to include in every client report
- AI share of voice movement,
- average recommendation position,
- sentiment trend,
- actions shipped vs planned.
Clients do not just buy metrics; they buy confidence that work is progressing.
The commercial opportunity
AI visibility is becoming a core channel. Agencies that package it now can build a defensible offer before commoditization hits.